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Dependable Mail Delivery |
People will receive a dry Cadillac News or Northern Michigan News in a timely manner with their daily mail. |
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Greater Coverage |
Reaches up to 46% more customers in the greater Cadillac area than other print choices. |
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Six-Day Targeting Ability |
News of your sale can break when you want it. You can also respond to market changes quickly. |
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Paid Publication |
Assures that the paper will be read by its subscribers. |
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Non Subscriber Publication |
Effective weekly mail delivered publication allows advertisers unduplicated total market coverage (TMC) – You get the best of both worlds – paid households with total market coverage. |
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Zoned Editions |
Allows local advertisers to only reach their established markets without having to pay for additional households which enhances readership in these markets and means extra value to the advertiser. |
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Special Rerun Rate |
Allows you to repeat and reinforce your advertising message at substantial savings. |
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Deadlines Only 2 Days Prior |
Allows you to place your ad in a timely manner and respond to changes in weather, shipments, economic situations, and events. |
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Variety Of Savings |
Retail and classified options for both large small businesses. |
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Daily Accent Pages |
Allows targeting of your ad to special interest readers (i.e. Monday Food, Tuesday Senior Citizens, etc.) |
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Sports Pages |
Adds to daily interest in that we often have late game results earlier than other dailies and expanded sports agate. |
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Long-Term Loyalty |
Enhances readership because customers know they can always find certain ads in the Cadillac News and Northern Michigan News which increases your ad’s effectiveness. |
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The Place People Look |
A recent independent survey* has revealed that 80% of the people in the Greater Cadillac Area read the Cadillac News/ Northern Michigan News during the past week. |
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Presence Of Major Advertisers
Food/Non-Food |
Place your ad right where readers will be looking and reinforce the value of the Cadillac News / Northern Michigan News to the reader. |
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Locally Owned And Operated |
The money invested in advertising is reinvested in the local residents through employment, taxes, and civic contributions. This means that your ad dollars stay in your community and help to improve your business. |
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Serving The Area In Our Second Century |
You are placing your advertising in an established and proven product. The Cadillac News has been serving your community for over 132 years. |
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Daily Comics, TV Listings,
Crossword Puzzles,
Special Events and Publications |
Increases reader loyalty of the Cadillac News because people look forward to seeing the newspaper daily. |
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Recent Awards |
Our commitment to excellence has established the Cadillac News as one of the best newspapers in the state and we will continue to try to improve our product so that your advertising message will be eagerly looked forward to by our readers. |
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Qualified Advertising Staff |
The Cadillac News has a highly qualified staff to serve your advertising needs. They are there to serve you when you need them. |
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Guaranteed Ad Placement |
You can assure yourself of a specific location in the paper with a small additional charge. |
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| *December 2002 Survey by A & A Research. |
